How to Set Up a TikTok Shop
06 March 2025 | Editor's Pick | Most Popular | Business | Market Place
Author: Parcel2Go.com
These days, TikTok is far more than catchy dance videos and the latest viral trend.
With TikTok Shop, you can connect with millions of customers in exciting new ways that will let your brand’s authenticity and creativity shine through.
Our TikTok Shop seller guide will help you set up your shop in easy steps.
What is TikTok Shop?
TikTok Shop enables you to showcase and sell your products directly to the TikTok community through shoppable videos and LIVE shopping events.
Why Sell on TikTok Shop
Selling on TikTok will give you the opportunity to connect with a young and highly engaged audience. Most of its users are in the 18-24 and 25-34 age brackets, as opposed to Instagram which has an older demographic.
TikTok shoppers are trend-driven, impulsive buyers who are strongly influenced by social media. And, thanks to TikTok’s one billion users, you’ll have the potential to get your products in front of a lot of eyes!
Other than reaching a huge audience and boosting your brand awareness, the biggest pros of selling on TikTok are:
Easy, in-app purchases. The best way to sell on TikTok is to be yourself. TikTokers love authentic, visual content and if they’re hooked by your videos and Live demos, they can buy products from your shop without leaving the app.
Simple set up. You don’t need to be a technical genius to set up your TikTok Shop. It’s so easy, you can get everything up and running in half an hour.
Low fees. If you’re used to selling on marketplaces such as Amazon, TikTok’s commission fees will pleasantly surprise you. For the first 90 days, you’ll pay 1.8% commission. After that, it increases to 5%—still lower than Amazon’s average 8-15%.
Promote your products easily. Aside from giving you access to TikTok’s huge base of active users, selling on TikTok makes it easy to work with influences who will also make video content to promote your products (usually in exchange for a free sample). There’s also the chance that your product video could go viral!
Like any marketplaces, there are drawbacks to selling on TikTok. The biggest cons to selling on TikTok are:
Limited payment options. Unlike some other marketplaces, your customers won’t be able to checkout using PayPal. This can be a worry to some people who like the online protection it offers. TikTok shop accepts debit and credit cards, and Apple Pay. Klarna is available for orders over £20.
TikTok shop isn’t available in all countries. Before deciding that you want to sell on TikTok shop, check that it’s available in your country.
There are restrictions on what you can sell. TikTok Shop are very clear about the products you can and cannot sell so make sure you check the restrictions carefully. For example, they only support the sale of physical products so things like digital downloads, eBooks, and software is unsupported.
What Products Work Best on TikTok?
It won’t surprise you to learn that selling on TikTok works best if your content aligns with the current trends.
The top three best-selling products so far in 2025 are:
Top tip: One of our selling on TikTok tips is to make use of its powerful analytics. By understanding your follower’s demographics and interests, you’ll be able to tailor your content specifically to their needs. Hashtags like #TrendingOnTikTok are also good to follow so you can see what’s resonating most with TikTok users.
How to Set Up TikTok Shop
It’s free to register as a seller. Once you’re registered, you’ll get access to seller community and support, and TikTok Shop campaigns to help grow your business.
Registration takes about 30 minutes, but you may have to wait a couple of days for your application to be reviewed.
Step-by-Step Guide to Setting Up Your TikTok Shop
TikTok account setup is straightforward. You’ll need a business account which you can set up before you begin or during the sign-up process. If you’re already using TikTok, you can convert your existing account.
Creating a business account on TikTok lets you manage your shop, create product listings, and interact with your customers.
Once you’ve done that, you can complete the following steps in the TikTok Seller Centre to get your shop ready to go.
1. Log in
First, you’ll need to select your country. You can then sign in using the phone number or email associated with your TikTok account.
If you don’t have an account, you can create one at this point.
2. Create a business account on TikTok
As part of the TikTok application process, you’ll need to choose the type of business account you’ll need.
There are two types of business accounts available:
Individual: You’ll need to be at least 18 years old to apply for this account. To fulfil the account criteria, you’ll need to supply a valid UK passport or driver’s licence. If you’re not a UK citizen, you can send a copy of a UK issued driver’s licence. Proof of UK address will also be required, especially if you use your passport as your ID.
Business: You’ll need to provide documents that confirm your legitimacy as a business. This includes proof that you are a registered UK business that operates from a UK-based warehouse. You’ll also need proof of a UK residential address as well as your business and warehouse address.
For both accounts, it’s worth checking TikTok’s listing policy before you start. There are two TikTok seller guides to take a look at: TikTok Shop prohibited products, and TikTok Shop restricted products.
3. Wait for your application to be approved
Once you’ve agreed to TikTok’s terms and conditions, and uploaded all your documentation, you’ll need to wait for your application to be approved. This can take 1-2 days, and you’ll have the result via email.
When your account is approved, don’t forget to link your bank account to your TikTok Shop so you can start taking payment once your orders roll in!
Listing Your First Product
There are lots of guides on how to set up TikTok Shop on the TikTok website, but the Seller Centre will guide you through your TikTok account setup:
General Info: Add at least 5 images, name your product (25-80 characters) with key details, choose a category, and ensure approval for branded items.
Product Details: Write a clear, keyword-rich description (under 500 characters), provide necessary attributes (e.g., sizing for clothing), and add a product video for better engagement.
Sales & Shipping: Set up variations with images, add pricing and stock levels, choose a TikTok-approved courier or TikTok shipping, and save as a draft or publish to start selling.
Shipping Your TikTok Shop Orders
Before you think about TikTok shipping, it’s best to read through the TikTok Shop’s Shipping Process document which will make sure your customers are happy with their delivery.
If you decide not to use TikTok shipping, the good news is that Parcel2Go can help you out.
Parcel2Go is proud to be an approved TikTok shop integrated carrier.
This means you can keep your business costs down by choosing from our selection of UK and international couriers at the UK’s lowest prices. Our prices start from only £1.99 exc VAT, and our Lowest Price Guarantee means we’ll refund the difference if you find a cheaper price elsewhere.
We have loads of options to help you get your orders to your customers quickly without breaking the bank including drop-off services, collection services, super-fast delivery, and international services.
Integrate TikTok with Smart Send
The easiest way to manage your TikTok shipping is to integrate with Smart Send, our free shipping management tool.
Smart Send can save you time and money by importing all your TikTok orders, automating your TikTok shipping, and keeping your customers updated about their orders too.
You’ll get access to our cheapest shipping rates and our TikTok shipping tracking.
Best Courier for TikTok Sellers
TikTok now has an approved list of couriers you can use to send your parcels. This includes the following TikTok Shop shipping solutions:
If you’re ready to start selling, get a quote today to see how much shipping products from your TikTok Shop will save you with Parcel2Go.
Perfume. TikTok users love content that gives them scent-layering hacks, and tips on how to match their perfume to the mood. Join the trend by making luxurious, aesthetically pleasing videos. And don’t forget the hashtag #TikTokMadeMeBuyIt.
Phone cases. Tapping into the trend for personalisation, makeover videos that show you how to transform your device with cases or stickers is a great way to sell these products.
Printed tees. TikTokers love a styling video, and graphic tees play well into this trend. The best videos will give styling tips to show your audience different ways to create outfits.